Engagement Value Tracking
AIM has developed a proprietary lead tracking system that we call ‘Engagement Value’.
This allows you to configure the value assigned to various prospect actions.
Some examples of these actions could be:
- Opening your emails
- Clicking on links
- Interacting with live content
- Speaking to a phone agent
- Receiving Text messages
- Receiving Automated Voice mails
- Attending a Live (in person) event or Trade Show
- Subscribing to a Magazine or Publication.
You will receive engagement values (or ‘report cards’) on your prospects. Which will let you know when they are ready to contact the prospect!